SEMIOTIC DRIFT

Digital design

2025

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“Semiotic Drift” is a satirical collection of book covers that examines the visual language of inscrutable art publications. By exaggerating intellectualized jargon and self-important tone, the work critiques how meaning is obscured and inaccessibility is constructed often within art discourse.

This project originated from a concept case study that I did in my Interface Design program. While developing a mobile app to aggregate books from independent art publishers, I became fascinated by the repetitive, often alienating visual and linguistic tropes on the covers and titles. This project is a creative pivot from that research, and an exploration of the objects the original app was designed to host.